Your Key to Distribution & Sales Success!
Power up your growth with Heera’s market-leading Distribution Management Software System, trusted by industry leaders for over 25+ years. Secure, scalable, and built to streamline sales and supply chain operations.
Unleash the Power of
of Collaboration with Heera DMS
Transform Your Route-to-Market Experience
Empower your sales teams, distributors, and retailers with Heera Software! Our platform fosters seamless collaboration among all stakeholders, making it easier to streamline processes and enhance communication. With data-driven insights at your fingertips, you can make informed decisions that drive results and accelerate your business growth. Connect everyone in your supply chain and watch your business thrive with Heera’s sales automation suite! Heera’s integrated ecosystem consists of AI enabled solutions that add value to each level of your downstream supply chain operations.
Heera Online DMS – TradePulse
Stop flying blind in your secondary sales. Heera TradePulse gives you end-to-end visibility into distributor operations—digitized order flows, real-time stock insights, pricing discipline, and scheme execution—all in one powerful system. Ensure the right product reaches the right market at the right time, with no surprises.
Heera SFA
Are your sales reps driving growth or just ticking boxes? Heera SFA arms your field force with smart tools to capture demand, report market intelligence, and execute perfectly at the last mile. For leaders, it offers data-driven clarity on productivity, outlet coverage, and true sales potential.
Heera Retailer/Dealer App
Don’t let your brand get lost on the shelf. Our Retailer App creates a direct, always-on digital bridge to your retail network. Empower retailers to order 24/7, redeem loyalty points, and engage with your schemes—so you build preference, capture demand early, and drive tertiary offtake.
Heera In-Store Promoter App – BrandBuddy
If you can’t see your store execution, you can’t control it. BrandBuddy ensures complete visibility—from promoter attendance to shelf visibility to actual retailer stock levels. Go beyond checklists and start measuring true brand presence and conversion at the point of sale.
Heera Target Achievement & Incentive Automation – Scorecard
Is your incentive plan driving the right behaviors? Scorecard ties sales payouts directly to business objectives with full transparency. Automate target-setting, error-free incentive calculation, and timely disbursements—boosting motivation while eliminating conflict and manual overhead.
Heera Rural DMS – SubERP
Don’t let rural markets be a black box. SubERP brings structure and visibility to sub-stockist operations—even in offline conditions. Track orders, secondary billing, and inventory in rural channels, and make rural demand a competitive advantage instead of a blind spot.
Heera Tally-Based DMS
Your distributors love Tally—but you need visibility and control. This lightweight DMS plug-in bridges both worlds. Without asking them to change their systems, you can still enforce pricing, schemes, and reporting standards across your network.
Heera Asset Management
Lost assets = lost capital. Track every asset across its lifecycle, from deployment to servicing to repurposing, make smarter capital allocation decisions while ensuring brand assets are working hard in the market.
Heera Sales Team KPI App
Equip your sales leadership and field teams with real-time KPIs, activity tracking, and performance dashboards to drive accountability and growth. Empower them to act in real time—not in hindsight—and drive growth, outlet by outlet.
Heera Online DMS – TradePulse
Stop flying blind in your secondary sales. Heera TradePulse gives you end-to-end visibility into distributor operations—digitized order flows, real-time stock insights, pricing discipline, and scheme execution—all in one powerful system. Ensure the right product reaches the right market at the right time, with no surprises.
Heera SFA
Are your sales reps driving growth or just ticking boxes? Heera SFA arms your field force with smart tools to capture demand, report market intelligence, and execute perfectly at the last mile. For leaders, it offers data-driven clarity on productivity, outlet coverage, and true sales potential.
Heera Retailer/Dealer App
Don’t let your brand get lost on the shelf. Our Retailer App creates a direct, always-on digital bridge to your retail network. Empower retailers to order 24/7, redeem loyalty points, and engage with your schemes—so you build preference, capture demand early, and drive tertiary offtake.
Heera In-Store Promoter App – BrandBuddy
If you can’t see your store execution, you can’t control it. BrandBuddy ensures complete visibility—from promoter attendance to shelf visibility to actual retailer stock levels. Go beyond checklists and start measuring true brand presence and conversion at the point of sale.
Heera Target Achievement & Incentive Automation – Scorecard
Is your incentive plan driving the right behaviors? Scorecard ties sales payouts directly to business objectives with full transparency. Automate target-setting, error-free incentive calculation, and timely disbursements—boosting motivation while eliminating conflict and manual overhead.
Heera Rural DMS – SubERP
Don’t let rural markets be a black box. SubERP brings structure and visibility to sub-stockist operations—even in offline conditions. Track orders, secondary billing, and inventory in rural channels, and make rural demand a competitive advantage instead of a blind spot.
Heera Tally-Based DMS
Your distributors love Tally—but you need visibility and control. This lightweight DMS plug-in bridges both worlds. Without asking them to change their systems, you can still enforce pricing, schemes, and reporting standards across your network.
Heera Asset Management
Lost assets = lost capital. Track every asset across its lifecycle, from deployment to servicing to repurposing, make smarter capital allocation decisions while ensuring brand assets are working hard in the market.
Heera Sales Team KPI App
Equip your sales leadership and field teams with real-time KPIs, activity tracking, and performance dashboards to drive accountability and growth. Empower them to act in real time—not in hindsight—and drive growth, outlet by outlet.
Brands That Trust Us Since 1999
Industry Specific Solutions
Heera’s advanced product portfolio is built to be highly configurable and customizable, ensuring seamless integration
with industry-specific workflows and driving efficiency across diverse sectors.
Next-Gen AI-Enabled Distribution Management
for Smarter & Scalable Operations
- Primary GRN & Purchase Order
- Stock Management & Auto Replenishment
- Sub-Stockist Sales & Stock
- Secondary Sales Management
- Sales & Business KPI Tracking & Reports
- Entity-wise Target Achievement & Incentive Automation
- Secondary Scheme & Claims Automation
- Modern Trade Accounts & Claims
- Delivery & Load Management
- Field Team Tracking & Productivity
- Beat Management & Compliance
- Asset Management
- Retailer Order Management
- Retailer Loyalty Programs & Redemption
- Data Analytics & Business Intelligence(BI)
- In Store Promotion Data Capture
- Tally Data Export & Tally Patch Integration
Commitment to Security and Compliance
TradePulse, Heera’s advanced Distributor Management Software, brings automation, accuracy
Why Choose Heera Software
Deep Domain Expertise
With over 26+ years of experience in distribution automation, Heera has led innovations in the FMCG/CPG industry. Our expertise lies in building sales and distribution software that understands ground-level realities, helping brands optimize their route-to-market with proven strategies and full ecosystem visibility.
Proven Scalable System
Heera’s platform is a robust and scalable software trusted by thousands of distributors and brands. Handling massive volumes of daily transactions and near real-time sales tracking, it ensures reliable performance even at scale, enabling effortless expansion across regions without compromising system speed or stability.
Enterprise-Ready Adoption
Whether you're a small business or a large enterprise, Heera DMS is designed to support companies of all sizes. Our platform ensures smooth adoption with minimal disruption, offering flexible integration with existing systems—be it for pricing, schemes, or inventory. Its configurable structure adapts seamlessly to both simple and complex distribution workflows.
Latest Tech Stack & Superior Performance
Built on a modern architecture, Heera ensures lightning-fast performance, system stability, and seamless scalability. With enterprise-grade security protocols including ISO 27001 certification, SOC 1 Type 2 & SOC 2 Type 2 compliances, the platform guarantees data integrity, user privacy, and secure operations—making it future-ready for evolving business needs.
End-to-End Implementation
From requirement gathering, customization to post-launch end user training, we offer complete implementation support. Heera works closely with your teams to ensure user readiness and measurable outcomes. Our implementation approach guarantees stakeholder buy-in, faster user adoption, and a frictionless onboarding experience tailored to your operational needs.
Fully Integrated Sales Automation Platform
Heera offers a one-stop sales automation ecosystem combining Distributor Management System (DMS), Sales Force Automation (SFA), target achievement & incentive automation system, retailer apps, and sales team apps. Our end-to-end FMCG software solution helps streamline the entire downstream supply chain, from order capture to retail execution.
Testimonials
Flawless Integration
Heera’s DMS integrates with many other core business applications and productivity solutions to significantly enhance the user experience.
Flawless Integration
Heera’s DMS integrates with many other core business applications and productivity solutions to significantly enhance the user experience.
Frequently Asked Questions
Heera Software is a market-leading SaaS as well as enterprise Distribution Management and Sales Force Automation software provider, built specifically for B2B Industry model. With over 26 years of expertise, we deliver scalable, secure, and intelligent solutions that help brands streamline sales, empower field teams, and unlock distribution growth across rural and urban markets alike.
Yes, Heera DMS is designed to suit businesses of all sizes—from emerging regional players to large national enterprises. Its modular architecture lets you start with specific tools like SFA, Retailer App, or TradePulse DMS, and easily scale up as your operations expand or your needs change.
Heera DMS offers flexible pricing plans based on the number of users, modules selected, and your distribution network’s size. Reach out to our sales teams to get a free quote today.
Absolutely. Our experts walk you through the platform’s details based on your workflow, so you can see how each feature will support your team’s daily tasks and goals. The pre sales process will include detailed discussions with all stakeholders such as business, IT and procurement.
Yes, Heera DMS supports Tally-based integration, with features like data export, master data mapping, and seamless syncing to support your existing accounting setup.
Yes, Heera SFA supports offline functionality, allowing sales representatives to continue key activities even in low-connectivity areas. The data syncs automatically once the device is back online.
Absolutely. Heera SFA provides insights into field activities, order volume, outlet coverage, and route compliance, helping sales managers measure individual performance and identify areas for improvement.