With Advanced Distribution Management System Software
Unlock your business potential with our cutting-edge advanced distribution management system software. Streamline order processing, optimise inventory management, and leverage data analytics for informed decision-making. Achieve excellence in distribution and accelerate your growth trajectory today.
Experience Unmatched Efficiency
With Heera’s Distributor Management Software
Transform your distribution operations with Heera’s Online DMS, TradePulse, designed to boost sales growth and enhance visibility across your supply chain. Heera’s TradePulse is the best Distributor Management Software in the market, providing brands with accurate secondary sales visibility, complete pricing and master data control, along with stockist-level inventory management visibility. With near real-time insights and a user-friendly dashboard, Heera empowers your team to make data-driven decisions and optimize performance.
Core Features of Distributor Management System (DMS)
TradePulse, Heera’s advanced Distributor Management Software, automates and streamlines your distribution network. It manages stock, tracks orders in real-time, digitizes returns, and speeds up claim settlements. With features like configurable pricing, delivery support, retail management, scheme nudges, and anomaly detection, it enhances operational efficiency.
Discover the core functionalities that drive Heera DMS’s seamless performance.
& Purchase Order
Management & ARS
Order Management
Scheme Automation
Damages Management
Settlement & Tracking
Data Management
Performance Tracking
Automation
Sales Analytics
Primary Invoice Automation & Purchase Order
- Primary GRN automation via ERP integration for stock inward
- Manual purchase orders with MOQ, depot stock, etc.
- Integrated product movement tracking module
Distributor Inventory Management & ARS
- Provides near real-time visibility into distributor inventory levels to optimize stock management.
- Tracks stock movements, ensuring that the right quantities are always available.
- Stock norm based ARS (Automatic Replenishment System) for efficient inventory control.
- Supports Distributor Stock Control by giving clear visibility and control over inventory management.
Secondary Sales & Order Management
- Enables distributor to track orders from multiple sources and parties.
- User friendly stock allocation methodologies for quick order to bill conversion
- Order fulfillment reports to track market demand & align replenishment strategies as per analysis.
- Complete GST Sales billing along with load, delivery route & e-invoicing features.
Trade Promotions & Scheme Automation
- Ensures timely and accurate application of discounts and promotions for designated outlets as per scheme design.
- Scheme nudges at the time of sales billing for effective upselling & cross selling.
- Scheme Master visibility along with utilization reports to track promotions in the market at each level.
Returns and Damages Management
- Distributors can easily raise Credit Notes & Debit Notes along with scheme discount reversal.
- Provides clear visibility of return statuses, reducing delays and manual tracking.
- Improves overall customer satisfaction with a transparent and efficient damage return process.
Distributor Claim Settlement & Tracking
- Distributors can easily raise and manage claims directly within the system for manual claims, scheme claims, freight claims etc.
- The DMS allows for seamless claim generation and tracking, eliminating manual processes.
- Claims can be reviewed and submitted digitally by the distributor and processed by the company.
- The entire claims process is fully integrated, ensuring smooth and transparent communication between both parties.
- Faster claim settlements strengthen relationships between the company and its channel partners.
Centralized Master Data Management
- Centralizes all master data for products, pricing, and customer information.
- Ensures that all distributors have access to up-to-date, accurate data.
- Provides control over data consistency across the entire distribution network.
- Supports easy updates and modifications with an approval matrix, reducing discrepancies and errors.
Targets & Distributor Performance Tracking
- Brands can set distributor level targets & track performance on a daily basis.
- Provides visibility into sales performance across multiple channels.
- Generates reports and insights on achievements against set targets.
- Drives performance through clear objectives and transparent progress tracking.
Modern Trade Automation
- Modern Trade account & pricing setup available.
- Supports end-to-end management of modern trade distribution, from PO to delivery.
- Improves efficiency by streamlining the communication and transaction flow between distributors and modern trade channels.
Distribution Reporting & Sales Analytics
- Offers robust, data-driven reports for better decision-making.
- Generates customizable reports on inventory, orders, returns, sales, and promotions.
- Provides intuitive dashboards with near real-time analytics to monitor key performance indicators (KPIs).
- Enables business leaders to gain actionable insights into their distribution performance.
- Tally data export for distributors to support their overall business process & functioning.
Simplify, Streamline, Succeed - All in One Platform
TradePulse, Heera’s advanced Distributor Management Software, brings automation,
accuracy, and intelligence to your entire distribution network.
Simplify, Streamline, Succeed - All in One Platform
TradePulse, Heera’s advanced Distributor Management Software, brings automation,
accuracy, and intelligence to your entire distribution network.
Key Benefits of Distributor Management System
Heera Distributor Management System (DMS) offers a comprehensive suite of benefits that optimize the entire distribution process. By providing accurate and timely secondary sales visibility, it helps CPG & FMCG brands make data-driven decisions for better performance. The system ensures tight control over pricing, schemes, and inventory, enabling more efficient operations.With features like streamlined returns and damages tracking, automated tax compliances, and robust data security, Heera DMS enhances operational efficiency.
Explore the Core Benefits of Heera’s Distribution Software
Accurate & Timely Secondary Sales Visibility
Enables near real-time tracking of secondary sales from distributors to retailers for better sales forecasting and performance analysis.
Control on Pricing & Schemes
Offers configurable pricing rules and scheme setups to ensure uniform execution.
Distributor Inventory Management
Helps brands monitor distributor stock levels accurately to avoid both overstocking and stockouts.
Track Returns & Damages Management
Automates returns and damage logging by SKU or invoice, reducing manual errors and ensuring accountability.
Store Management & History Tracking
Maintains detailed transaction history for each outlet to support targeted promotions and claims.
Stock Replenishment & Inventory Planning
Uses stock norms, inventory and order data to automate timely stock replenishment for uninterrupted supply.
Improve Distributor ROI
Optimizes order fulfilment, delivery routes management, and stock rotation to improve distributor profitability.
Augmented Sales
Acts as a catalyst for growth for the GT (General Trade) channel & eventually results in better efficiency & improvement across all KPIs.
Automated Tax Compliance in DMS
Enables GST-compliant invoices & transactions along with e-way billing & e-invoicing automation for stockists.
Key Benefits of Distributor Management System
Heera Distributor Management System (DMS) offers a comprehensive suite of benefits that optimize the entire distribution process. By providing accurate and timely secondary sales visibility, it helps CPG & FMCG brands make data-driven decisions for better performance.
Explore the Core Benefits of Heera’s Distribution Software
Accurate & Timely Secondary Sales Visibility
Enables near real-time tracking of secondary sales from distributors to retailers for better sales forecasting and performance analysis.
Control on Pricing & Schemes
Offers configurable pricing rules and scheme setups to ensure uniform execution.
Distributor Inventory Management
Helps brands monitor distributor stock levels accurately to avoid both overstocking and stockouts.
Track Returns & Damages Management
Automates returns and damage logging by SKU or invoice, reducing manual errors and ensuring accountability.
Store Management & History Tracking
Maintains detailed transaction history for each outlet to support targeted promotions and claims.
Stock Replenishment & Inventory Planning
Uses stock norms, inventory and order data to automate timely stock replenishment for uninterrupted supply.
Improve Distributor ROI
Optimizes order fulfilment, delivery routes management, and stock rotation to improve distributor profitability.
Augmented Sales
Acts as a catalyst for growth for the GT (General Trade) channel & eventually results in better efficiency & improvement across all KPIs.
Automated Tax Compliance in DMS
Enables GST-compliant invoices & transactions along with e-way billing & e-invoicing automation for stockists.
Why choose Heera Distribution Management Software
Deep Domain Expertise
With over 26+ years of experience in distribution automation, Heera has led innovations in the FMCG/CPG industry. Our expertise lies in building sales and distribution software that understands ground-level realities, helping brands optimize their route-to-market with proven strategies and full ecosystem visibility.
Proven Scalable System
Heera’s platform is a robust and scalable software trusted by thousands of distributors and brands. Handling massive volumes of daily transactions and near real-time sales tracking, it ensures reliable performance even at scale, enabling effortless expansion across regions without compromising system speed or stability.
Enterprise-Ready Adoption
Whether you're a small business or a large enterprise, Heera DMS is designed to support companies of all sizes. Our platform ensures smooth adoption with minimal disruption, offering flexible integration with existing systems—be it for pricing, schemes, or inventory. Its configurable structure adapts seamlessly to both simple and complex distribution workflows.
Latest Tech Stack & Superior Performance
Built on a modern architecture, Heera ensures lightning-fast performance, system stability, and seamless scalability. With enterprise-grade security protocols including ISO 27001 certification, SOC 1 Type 2 & SOC 2 Type 2 compliances, the platform guarantees data integrity, user privacy, and secure operations—making it future-ready for evolving business needs.
End-to-End Implementation
From requirement gathering, customization to post-launch end user training, we offer complete implementation support. Heera works closely with your teams to ensure user readiness and measurable outcomes. Our implementation approach guarantees stakeholder buy-in, faster user adoption, and a frictionless onboarding experience tailored to your operational needs.
Fully Integrated Sales Automation Platform
Heera offers a one-stop sales automation ecosystem combining Distributor Management System (DMS), Sales Force Automation (SFA), target achievement & incentive automation system, retailer apps, and sales team apps. Our end-to-end FMCG software solution helps streamline the entire downstream supply chain, from order capture to retail execution.
Commitment to Security and Compliance
At Heera, We prioritize the security and privacy of our clients data through adherence to top-tier standards.
Testimonials
What Distributors Say
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Frequently Asked Questions
A wholesale distribution management system acts as a comprehensive set of tools for distributors, covering tasks from procurement to order delivery. Key reasons distribution businesses need wholesale distribution software include:
- Streamlined Operations: Automates and integrates key functions, reducing manual effort.
- Improved Inventory Control: Near real-time visibility into stock levels for better decision-making.
- Cost Efficiency: Reduces operational costs through automation and optimized workflows.
- Enhanced Customer Experience: Faster order processing and accurate deliveries lead to improved satisfaction.
- Scalability: Grows with your business, handling increased transaction volumes seamlessly.
Heera DMS is designed to support a wide range of enterprises, from small businesses to large corporations. Its flexible and scalable platform adapts to the needs of both small enterprises looking for efficient distribution solutions and large enterprises managing complex, multi-region supply chains.
A DMS is an integrated software solution designed to optimize distributor operations. It automates key functions like inventory management, order processing, and secondary sales tracking, providing visibility and control over the entire supply chain.
A DMS streamlines processes, offering accurate secondary sales visibility, improved pricing control, and enhanced distributor ROI. It optimizes supply chain efficiency, minimizes errors, and supports data-driven decision-making for better business outcomes.
When choosing a DMS, prioritize scalability, ease of integration with existing systems, near real-time tracking, and robust security protocols. The right system should also provide a comprehensive solution covering inventory management, pricing control, and sales automation.
A successful DMS implementation involves a structured approach with training, stakeholder engagement, and clear project milestones. Ensure smooth integration with current systems and focus on user adoption for effective operational changes.
A DMS provides critical data, ensuring optimal inventory levels, efficient order management, and better replenishment planning. This results in faster deliveries, reduced stock-outs, and improved customer satisfaction, enhancing overall supply chain efficiency.
Yes, by automating processes such as inventory management, claims processing, and returns handling, Heera’s Online DMS TradePulse minimizes manual errors and optimizes resources, leading to cost savings and more efficient distribution operations.
Heera’s Online DMS TradePulse is designed to integrate seamlessly with your existing ERP, CRM, or sales systems, ensuring smooth data flow and reducing disruptions during adoption.
To ensure smooth adoption, provide comprehensive training, involve stakeholders early in the process, and customize the system to fit your specific needs. Continuous support post-implementation is also crucial for long-term success.
With its data centralization and accurate reporting features, a DMS enables informed decision-making. It provides insights into sales trends, inventory levels, and distributor performance, allowing businesses to make data-driven decisions that improve overall efficiency.