Sales Force Automation

Automating Downstream Sales activities and tracking seller activities

Functionality

Demand Capturing

Direct access to the market demand and ability to capture
realistic projections

Ability to access the impact of fluctuation in the
pull-from-the-market

Making the distribution chain to be supple and lean to control costs

Ability to change the distribution strategy based on the realistic and
fact based projections

Merchandizing

Ability to control and manage the visual Merchandizing effectively

A visual and remote audit information collection for strict
adherence to the brand norms

Exact inventory of the merchandizing with the outlet

Ease of managing the changes to keep the fresh and up-to-date
merchandizing elements at the outlet

Field Force Tracking

Clear view of the Field Force in operation

Effective control of the work-load on the field executive

Managing effectiveness and focus as per strategy

Clear visual access for Performance Management of the
Field Force

Communication with Retailers

End-to-end visibility and access to the distributor chain up to the Retailers

Possibility of the bi-directional hand-shake for successful outcome

Managing the consistent messaging

Demand Capturing

Direct access to the market demand
and ability to capture realistic
projections

Ability to access the impact of
fluctuation in the pull-from-the-
market

Making the distribution chain to be
supple and lean to control costs

Ability to change the distribution
strategy based on the realistic and
fact based projections

Merchandizing

Ability to control and manage the
visual Merchandizing effectively

A visual and remote audit information
collection for strict adherence to the
brand norms

Exact inventory of the merchandizing
with the outlet

Ease of managing the changes to
keep the fresh and up-to-date
merchandizing elements at the outlet

Field Force Tracking

Clear view of the Field Force in operation

Effective control of the work-load on
the field executive

Managing effectiveness and focus as
per strategy

Clear visual access for Performance
Management of the Field Force

Communication
with Retailers

End-to-end visibility and access to the
distributor chain up to the Retailers

Possibility of the bi-directional hand-
shake for successful outcome

Managing the consistent messaging

Benefits

Realtime In-market
Visibility

Optimised Product Availability

Improved Product
Visibility

Increase & Track
Customer Acquisition

Better Sales
Forecasting

Productivity
Acceleration

Enhanced Brand Communication

Drive Seller
Motivation

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