Sales Force Automation

Automating Downstream Sales activities and tracking seller activities

Heera Sales Force Automation App
Sales Force Automation App
Sales Force Automation App

Functionality

Demand CapturingDirect access to the market demand and ability to capture
realistic projections
Ability to access the impact of fluctuation in the
pull-from-the-market
Making the distribution chain to be supple and lean to control costsAbility to change the distribution strategy based on the realistic and
fact based projections
Demand Capturing
MerchandizingAbility to control and manage the visual Merchandizing effectivelyA visual and remote audit information collection for strict
adherence to the brand norms
Exact inventory of the merchandizing with the outletEase of managing the changes to keep the fresh and up-to-date
merchandizing elements at the outlet
Merchandising
Field Force TrackingClear view of the Field Force in operationEffective control of the work-load on the field executiveManaging effectiveness and focus as per strategyClear visual access for Performance Management of the
Field Force
Field Force tracking
Communication with RetailersEnd-to-end visibility and access to the distributor chain up to the RetailersPossibility of the bi-directional hand-shake for successful outcomeManaging the consistent messagingCommunication with Retailers
Demand CapturingDirect access to the market demand
and ability to capture realistic
projections
Ability to access the impact of
fluctuation in the pull-from-the-
market
Making the distribution chain to be
supple and lean to control costs
Ability to change the distribution
strategy based on the realistic and
fact based projections
Demand Capturing
MerchandizingAbility to control and manage the
visual Merchandizing effectively
A visual and remote audit information
collection for strict adherence to the
brand norms
Exact inventory of the merchandizing
with the outlet
Ease of managing the changes to
keep the fresh and up-to-date
merchandizing elements at the outlet
Merchandising
Field Force TrackingClear view of the Field Force in operationEffective control of the work-load on
the field executive
Managing effectiveness and focus as
per strategy
Clear visual access for Performance
Management of the Field Force
Field Force tracking
Communication
with Retailers
End-to-end visibility and access to the
distributor chain up to the Retailers
Possibility of the bi-directional hand-
shake for successful outcome
Managing the consistent messagingCommunication with Retailers

Benefits

Realtime In-market
Visibility

Optimised Product Availability

Improved Product
Visibility

Increase & Track
Customer Acquisition

Better Sales
Forecasting

Productivity
Acceleration

Enhanced Brand Communication

Drive Seller
Motivation

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