to make it effective, efficient and visible
Innovation Powered
Distribution

about how to crack rural distribution for your brand.
Grow 2X!



distribution channels in rural India is a different animal altogether. Rural India today is
primed for growth. For your brand to unlock this value a very focused strategic
approach can ensure you stay ahead of the competition.
Here are some data driven strategies that you can deploy to grow your rural sales…

to make it effective, efficient and visible
Innovation Powered
Distribution

where we will talk in detail about
how to crack rural distribution for your brand.
Rural Sales Grow 2X!

& distribution strategy for urban, but sales &
distribution channels in rural India...
Strategies for

Trusted by great brands
HSPL’s esteemed customers derive huge business benefits as a result of the Automation of after sales value-chain using our state-of-the-art technology solutions and have a long trusted association with us
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DMS Users
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SFA Users
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Retailers












How Heera can help you?



Expertise
notable brands. Leading the domain
specific trends and the changes from the
forefront. Deeply entrenched in the actual
end-to-end value chain with the Integrated
Route-To-Market Solution



Implementation
your distribution journey. Taking ownership
of the project from the inception to the
completion by a close association with the
stakeholders and ensuring to get a sing-off
from them to meet their satisfaction



network to deliver value at each level. The
key to success is the inclusion and
association with the project stakeholders
and ensuring their view-points are
documented and are delivered to the fullest
to the outcomes required



integrated ecosystem of platforms for
downstream supply chain. With the kitty of
products to cover automation across like
the DMS, SFA, Retailer App etc. This helps
customers to get resolutions for their
challenges across the value-chain in the
after sales space.


Heera over others?

Expertise
notable brands. Leading the domain
specific trends and the changes from the
forefront. Deeply entrenched in the actual
end-to-end value chain with the Integrated
Route-To-Market Solution


Heera over others?

Implementation
your distribution journey. Taking ownership
of the project from the inception to the
completion by a close association with the
stakeholders and ensuring to get a sing-off
from them to meet their satisfaction


Heera over others?

network to deliver value at each level. The
key to success is the inclusion and
association with the project stakeholders
and ensuring their view-points are
documented and are delivered to the fullest
to the outcomes required


Heera over others?

integrated ecosystem of platforms for
downstream supply chain. With the kitty of
products to cover automation across like
the DMS, SFA, Retailer App etc. This helps
customers to get resolutions for their
challenges across the value-chain in the
after sales space.
Customer Speaks
“Mondelēz India is a front runner in the country amongst consumer goods companies when it comes to sales automation & sales tech. And Heerasoft has been an important partner to Mondelēz in reaching here. What started as a single product engagement (DMS) is now a full ecosystem co-created with Heera that encompasses data visualization, process automation, image recognition, rural solutions, mobile apps & more. In doing all this Heera has displayed genuine ownership & accountability every single time. This ownership mentality manifests in proactive & speedy support, quality delivery, flexibility & willingness to stretch.”

“Heera has a working partnership of 15+ years with Mondelez. They have developed applications for us that cover the complete suite of business functionalities in the sales & distribution management for our pan India operations. Heera has created robust applications ranging from DMS, SFA to various apps for the rest of the sales teams, dashboards for decision makers, target achievement modules, scheme claim modules etc. Their flexible approach and quick turnaround time in making enhancements to their systems & swiftly implementing new ideas has been the reason for this prolonged partnership.”

“Pidilite and Heera have been associated with each other for more than a decade now and the association has constantly evolved from strength to strength over the years.
Using Heera’s applications has been a delight for internal and external user. The platforms have also consistently helped the organization to make both long term & short term business decisions. Heera’s USP is that their team comes with a good knowledge of the business domain itself which is a plus for Pidilite in ideating and implementing some of the best digital projects in our industry.
In addition, the highly professional and prompt support provided is an essential piece to achieve overall business transformation success”

“Mondelez invests in visicoolers to ensure that our consumers get the right eat experience of our chocolate category. We track these visicoolers as our assets due to the huge capital investment and we appreciate Heera’s support in developing an end-to-end asset management tool. This software has all the features right from first time deployment, tracking, maintenance and even salvage at the end of the asset’s life. Moreover, these transaction details are available on our fingertips for our front-end team through a mobile application. Heera’s team has demonstrated excellent collaboration, learning agility, understanding of business challenges and provided a solution with ease of execution, appreciate it!”

“Heera has been a strong backbone of Kokuyo Camlin’s sales automation journey, we truly value and appreciate your active involvement, hard work, extended support & good work in seamlessly delivering various operational and project requirements on a war footing basis…kudos to your dedication, customer-centric approach, excellent teamwork & endless hours of investment in addressing every transaction you were involved.
In nutshell, you are truly our extended hands and without you, we are not complete. With a team like you at the back, everything seems effortless."




Case Study
DMS Implementation
for Rural India
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HEERA has a dedicated and customized solution called SubERP to cater to all of the rural sub stockist automation needs
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The SubERP implementation has provided a deeper visibility and ease of management of distribution chains deep within the rural veins of India
-
HEERA takes end-to-end ownership of the complete implementation – right from the solution selection, specific configuration and hand-holding for the results

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