CPG & FMCG Sales & Distribution Software. The Heera Enterprise
Suite keeps your distribution network running smoothly & efficiently.
with Heera DMS- India’s most trusted FMCG distributor management system.
tracking
sales blind spots
visibility
sales force automation (SFA) - a powerful FMCG SFA App India,
designed to sharpen execution on the ground.
performance and ensures every action reflects your brand's expectations,
using advanced FMCG Retail Execution App capabilities.
without compromising on enterprise-grade data protection.
Trusted by great brands
The Fully Connected
FMCG/CPG Sales & Distribution Ecosystem
Heera Software unifies every distribution partner – distributors, sub-stockists, field reps, retailers, in-store promoters, and retail asset vendors – into one intelligent digital platform, powered by CPG Sales Automation Platform.with industry-specific workflows and driving efficiency across diverse sectors.
Whether you manage 50 distributors or
5,000 distributors, Heera scales effortlessly.
Heera Software at a Glance
Why Leading Businesses Choose Heera
Heera Software is built for distributor-led markets, delivering practical solutions and trusted support—making it the preferred choice across industries.
AI-Driven Sales & Distribution Intelligence
-
Heera provides a secure, scalable, &
AI- powered platform - Provides real-time visibility into secondary sales
- Optimise sales & distribution operations
-
Improves inventory control & stock visibility across the
network -
Enhances field force productivity & route-to-market
execution
Purpose-Built for B2B Distribution
- SaaS-based Distributor Management System (DMS), Sales Force Automation (SFA), & related solutions designed for B2B distribution businesses.
- Supports the core workflows of distributors, retailers, & field sales teams
- Enables efficient management of orders, inventory, & secondary sales
- Built to operate effectively across urban & rural distribution markets
Enterprise-Grade, Scalable Technology
- Trusted DMS provider in India for distribution management solutions
- Delivers enterprise-grade, secure SaaS architecture
- Highly configurable platform for diverse distribution models
- Scales with growing distributor networks & market expansion
- Supports modern sales, supply chain, & distribution ecosystems
Deep Industry Expertise/ Market Presence
- Backed by 25+ years of experience in distribution technology
- Supports complex distributor-led sales networks across industries
- Adaptable to growing markets and evolving distribution models
- Supports distribution-driven industries, including: FMCG/CPG, Food & Beverages, Construction Chemicals, Home & Textiles, Stationery & Office Supplies, Furniture, Retail & Lifestyle, & other similar sectors.
Heera’s All-Inclusive
CPG/FMCG Sales and Distribution Suite
Heera Software delivers unified distribution & sales management solutions for FMCG & CPG enterprises to streamline downstream supply chain operations. Explore our complete solutions suite built for scale & execution speed.
TradePulse -DMS
Heera’s Distribution Management System (DMS) empowers FMCG distributor management with secondary sales visibility & control.
Sales Force Automation
Heera’s Sales Force Automation Software is a field force automation system enabling beat planning, field sales tracking, & more
Retailer/Dealer App
Heera’s Retailer App elevates retail ordering and engagement through advanced Retailer Engagement Software.
In-Store Promoter App
Heera BrandBuddy combines In-Store Promoter App capabilities with Retail Audit Software for retail execution management.
Rural DMS – SubERP
Heera Rural DMS enables rural distribution management software with offline DMS, mobile-based ERP solution & more.
Asset Management
Optimize retail networks with integrated asset management and tracking for complete visibility and control.
The Intelligent Feature Suite
Behind High-Performance FMCG Growth
Here’s a quick overview of the key features that power smarter FMCG sales and distribution management,
helping teams work faster, stay aligned, and maintain real-time visibility across every distribution channel:
Stock Management & Auto Replenishment
Secondary Sales Tracking & Management
Returns, Damage & Scheme Claims Automation
Modern Trade Account
Setup
Trade Promotion
Management
Field team Tracking & Productivity
Beat Management &
Compliance
Retailer Order
Management
Asset Tracking &
Management
Sales & Business KPI Tracking & Reports
Security, Compliance &
Support
In-Store Promotion Data
Capture
Mobile-First SFA with Offline Support
Tally based dms
feature
Integrations &
API
Geo-Tagging, Geo-fencing & Visit Verification
Why FMCG & CPG Brands Prefer
Heera Software Over Other Solutions
Heera offers scalable FMCG Sales & Distribution Software strengthened by tools like distribution management system, sales force automation software & more, with integration capabilities for unified control.
Unified Sales & Distribution Ecosystem
Heera unifies your Distribution Management System, Sales Force Automation, Retailer App, & more such solutions into one connected platform for end-to-end visibility.
Seamless Integration & Easy Adoption
Heera integrates effortlessly with Tally, ERP, and more such accounting systems, minimising disruption while maximising control and compliance.
Designed for Every Channel Partner
From distributors and sub-stockists to field reps and retailers, everyone gets a tailored interface, ensuring smoother communication and higher productivity.
100% Configurable & Scalable
Heera adapts to your business needs effortlessly. Built to fit any workflow and any business size, it grows with your distribution network.
Trusted by Leading Brands
Most of the leading FMCG companies across India rely on Heera for their route-to-market automation, inventory accuracy, and more such solutions.
Unmatched Support & Partnership
Our experts work closely with you through every stage from setup to scaling, ensuring you extract maximum value from every module.
Enterprise-Grade Data Security & Compliance
Heera secures all data with industry-grade encryption & strict access controls, ensuring every user complies with approved system permissions.
Specialized Solutions Across Industries
promoter app, retailer application, & more such FMCG route to market software into one integrated
ecosystem, ensuring real-time visibility from distributor operations to in-store execution.
Benefits With Heera
The Impact of Heera on Your Sales and Distribution Operations
- Automated Sales & Distribution Management
- Faster Order Capture & Fulfilment
- A Fully Connected Ecosystem
- End-to-End Sales Visibility
- Automated Schemes & Pricing Control
- Smarter Field Force Automation
- Transparent Claims & Incentives
- Complete Retail Execution Visibility
- Data-Driven Dashboards & Insights
- Seamless Distributor Compliance
- Rural Market Transparency
Integration made Easy with Heera
Heera’s Distribution Management System offers seamless integration with core business
software and productivity tools, driving collaboration and ease of use.
Partner Success Narratives
distribution digitisation through reliable FMCG Route-to-Market software. Our client testimonials
reflect our commitment to excellence, innovation, & long-term value creation.
Commitment to Data Security
and Compliance Excellence
Heera upholds the highest standards of data protection with enterprise-grade encryption, advanced access control, detailed audit trails, and a secure cloud infrastructure.
Resources
Complete Guide to a Distribution Management System
Explore our comprehensive guide to Distribution Management Systems (DMS), covering...
Read More
Top FMCG & CPG Distribution Challenges | How Heera DMS Solves Them
Discover the top challenges facing the distribution industry and effective...
Read More
8 Reasons Why CPG Companies Need A Distribution Management System
In the dynamic landscape of Consumer Packaged Goods (CPG) companies,...
Read More
Frequently Asked Questions
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.
Heera’s Distribution Management Software digitises every aspect of your secondary sales. It automates pricing, scheme management, order approvals, and stock reconciliation, helping you gain full control over your distributors and ensuring zero distribution blind spots.